Category: Uncategorized
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✚ Getting Better
Whenever I’m face-to-face with something fantastic (whether that be a wonderfully-produced novel or magazine, website or product), I find that a certain part of me gets a bit anxious. I’m aware that the book/site/thing before me is better than anything I could have produced myself. As a creative type, I’m liable to get a bit jealous.…
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The Problem With Design Competitions
Dear Adelaide Fringe, Every year, you run a poster design competition to determine the visual branding of the next year’s festival. I understand why you might think this is a great idea: it’s inclusive, puts “professional designers” on the same level as the amateurs, is a bit of fun, and gets people chatting. From another standpoint,…
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What Real Readers Think about Ebooks, 2011 Edition →
Miriam Zolin on readers’ ideas of where the ‘sweet spot’ in ebook pricing might lie: [I]f you price your eBooks by offering a $30% discount on the print edition, you’re probably just making the eBook a little bit closer to what people really think they should be paying for a paperback, i.e. too expensive for an…
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✚ The Sweet Spot in Ebook Pricing
Yesterday on Twitter, I flippantly suggested that (‘literary’) ebooks that cost less than $4 will eventually come to dominate the market. Any higher, I think, and you begin losing potential readers to piracy, free content, and other media. $4 roughly correlates to the price of a good cup of coffee, and I think a lot…