“I post or publish the piece, thinking that nothing can possibly go wrong. Annnnnd then it all goes horribly wrong. Oh, it’s not your intelligence that concerns me, dear reader. It’s the intelligence of the Dumbest Person On The Internet.” Andy Ihnatko, on moron readers.
“First you’re going to need your main ingredient: the Point. Take the Point and blend it as finely as you dare, really, the finer the better. Then you’re going to take some Fluff — as a general guideline, you’ll want 6 parts Fluff to 1 part Point — and mix until the Point is barely perceptible.” nostrich, on moron bloggers.
“Perhaps instead long lasting can now be measured not only in years, but in minds—not in how long an object persists, but in how many people it changes.” Mandy Brown, on permanence in the blogosphere.
“Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist. Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.” Snarkmarket’s Robin Sloan on ‘stock and flow’.